Binckse Belofte -
Workers BeerVisual Identity / Packaging
Binckse Belofte is a beer brewed by and for “de Binckhorst” in The Hague. An industrial business area with a hands on workers mentality. We we’re asked by Mobiel Projectbureau OpTrek – who took the initiative – to come up with an outstanding visual identity.
We made the label out of screen printed sandpaper as a metaphor for the ‘getting your hands dirty’ mentality, as well as making the beer the next ‘tool’ for the area.Typography is derived from the many shipping containers in the area, since the Binckhorst has an inland port. The crates are made from wooden pallets floating around in the area, which left a lot of spare wood – which turned out to be excellent beer coasters. Lastly, every beer needs a glass. We bought them all from the second hand thrift stores in the neighborhood, and stripped of the original beer logos with… sandpaper.
In 2013 Binckse Belofte was included in the Living Heritage collection of the Historical Museum of The Hague.