Impact Startup Fest 2018 -
Innovations For A Better WorldEvent Design / Online Campagne
Impact Startup Fest 2018 was held the Fokker Terminal in The Hague, a big hall with a high ceiling where they used to build planes. The program focussed mainly on talks and discussions – between just starting entrepreneurs and startups, startups moving up to scaleups and experienced entrepreneurs – in which they could learn from each other, sitting at tables in the center of the main hall.
These talks and sharing of information between experts reminded us of the old ‘salon’ talks that experts, artists and scientists used to have on old Italian squares (or so we imagined). For the design of the hall, we wanted to create the feeling of a square surrounded by pillars, for which we used 8 meter long banners. In the background of the banners we incorporated an interpretation of the columns. The information stated on the banners are the 5 ‘pillars’ that were the main focus and mission of the talks.
These 5 statements were also the subject of the online / social media campaign, leading up to the event.