ImpactFest 2019 -
Innovations For A Better World
ImpactFest 2019 was all about making meaningful connections. The purpose was to talk to each other – entrepreneurs, startups, scale-ups, creatives and anybody who’s interested could sign up for over a 100 ‘roundabout sessions’ where they could discuss new business models, (gender) equality in the workspace, ethical fashion, smart cities, circular economy etc.
Running up to the day of the event, we created an anonymous character that kept trying to get in contact with you through different social media platforms. It would show you a selection of the topics and invite you to meet each other and talk at ImpactFest.
The topics then we’re shown on ImpactFest itself, projected on veil along the sides of the room where everybody was talking. During the day, the projections got ‘interrupted’ by this anonymous character who would tell you what the discussion is about at a certain table, at what time a particular topic starts at which table and to talk more about some topics.
These texts worked as a program, signage and discussion partner.
Alongside we designed a poster concept for which we used 5 basic layouts which we could personalise and fill with all sorts of content that relate to the topics and the program. For this we have laser cut over 300 stencils to spraypaint, with which every single poster was uniquely made.
And finally, as a big overall gesture, we made a spatial typographic installation (5 x 17 meters) of handmade pallets hanging from the high ceiling, showing the most important goal of the event – making meaningful connections.