The traditionally industrial ‘Binckhaven’ area in The Hague is developing quickly into a creative and startup based experimental playground, with more and more startups and scaleups inhabiting the area. Impact City The Hague asked us come up with a ‘master plan’ for the future visual appearance of the area.
We started out researching the area which resulted in the idea of a launch platform, which metaforically matches with the energy, developments and companies that are settled in the Binckhaven. With this concept we tried to combine past and future using iconic features of the Binckhaven like for example the geometric shapes of steel cranes of a concrete factory and the cranes which surround a launch platform and the notion of impact.
We came up with a whole lot of ideas to make the area stand out, including a landmark, lighting, street markings and signing amongst other things. These ideas where bundled in a look book.
In the end, to playfully convey our ideas to the Binckhaven area, we made a poster series with some of the ideas from the look book in an exaggerated form.
In the next couple of years, ideas and visualisations from the look book will be executed in the area, such as the ‘Binckhaven’ landmark shown on the first poster.